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Brochures/Flyers​

Description

 

Brochures are a popular format for sharing detailed information in a highly presentable way. They are usually colorful and folded, so they are an efficient format for providing information about your company, its products, and services.

Flyers are like brochures but without any folding.

To order "brochures" that require more than one piece of paper, please go to the catalogs section of this site.

Recommendations

 

Brochures: The most common order options are 11" x 8.5" before folding on 100# Gloss Text paper.

 

Almost always, brochures are printed full color on both sides (4/4) and are coated AQ 2 sides. The most common folds are Tri-Folds, Z-Folds, and Half-Folds. Tri-Folds and Z-Folds give you 6 panels to display your information. Half-Folds give you 4 panels.

 

Flyers: The most common order options are 5.5" x 8.5" and 8.5" x 11" with no folding on 100# Gloss Text paper. Flyers are typically printed in full color on one or both sides (4/4, 4/0) and are coated AQ 2 sides. Flyers are flat (not folded).

File Preparation

 

In order to ensure your files are print-ready, we recommend that you upload them in PDF format. When you generate a print-ready PDF, your computer will use the settings in Adobe Acrobat Distiller or any other PDF generating programs you may use. Please make sure that these are set properly before generating your PDF file.

If you are uploading PDF files created in Photoshop, please be sure all layers are flattened.

We also accept .JPG (JPEG), .EPS and .TIF (TIFF) file types, however PDF is the preferred format.

Check your file to make sure it meets our file creation guidelines. This will help speed up the production of your project and give your printed piece the best results.

 

 

 

  1. Use the CMYK colorspace (Cyan, Magenta, Yellow, blacK). These are industry standard printing colors. CMYK colors are different than RGB (Red, Green, Blue), which are used to display colors on your screen.

  2. Use a minimum resolution of 300 dpi for image files.

  3. Specify trim area with crop marks. (Don't place crop marks inside the work area.)

  4. Artwork should have 1/8" (0.125") bleed extending past the trim line. This is to prevent minor cutting variations from leaving unintended results at the trim edge.

  5. Safe Area is the 1/8" (0.125") area inside the trim line. Do not put critical information or images within the Safe Area. This is to prevent minor cutting variations from leaving unintended results at the trim edge.

  6. If you want printed borders, they must be placed a minimum of 1/8" (0.125") inside the trim line and include bleed. This is to prevent minor cutting variations from leaving unintended results at the trim edge.

 

 

 

 

    4587 Telephone Rd., Ventura, CA 93003

    Orange County: 714.369.4131 | Ventura County: 805.707.2144

    Seattle, Washington: 253.293.5248

    Email: esproprinting@gmail.com

    © 2014 by ESPRO

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